LinkedIn will soon roll out a nifty new contact browsing interface that should make things a bit easier for workplace social butterflies who have a lot of people to keep track of.
The update adds a panel that you can use to browse contacts by their companies, industries or locations. You can also find folks based [...]
Social Is the Top Priority for Marketers in 2010
Money spent on social media-related advertising is already expected to grow significantly this year, and now we also know that the medium is considered the top priority in the digital space according to a survey of senior marketers.
The research, published today in eMarketer, shows that 45.4% of respondents considered social a ‘top priority’ while another [...]
Study Finds Marketers Embracing Social Media Marketing In A Big Way
Integrated marketing services provider Alterian today released the results of their seventh annual survey on social media marketing adoption.
The survey covered 1068 marketing professionals worldwide (actually, it was 98% North America and Europe and only 2% Asia Pacific and other regions).
Alterian found that 66 percent of respondents will be investing in social media marketing (SMM) [...]
What To Watch In 2010: Social TV
The Web is changing before our eyes. Traffic to almost every major media and portal site has been in a free-fall since September 2008, according to Nicholas Moerman, a planning intern with Proximity in London. This begs the question: If we are spending more time on the Web, not less, just where did our attention [...]
Social Networking Ads: $2 Billion by 2010
Social networks are on course to make a killing from ads, according to a report coming out of eMarketer today. U.S. marketers are expected to spend $350 million in 2006, an increase of 25% over previous estimates. Estimates for 2010 are also up 16 percent to $2.2 billion, with social network ad spending projected to [...]
7 Lessons for Better Networking with Social Media
Social media allows us to discover, connect, and engage with new people of interest. While most people are open to new connections and receiving messages from people they don’t know, there is a fine line between reaching out and “spamming.” The challenge is to make a connection clearly and effectively without wasting people’s time.
Many of [...]
Social network marketing to hit $2.5 billion in 2011
Now is the time for social networks to fulfill the promise of social network marketing by showing that the key concept of marketing “one-to-one-to-many” provides real results, says eMarketer’s report “Social Network Marketing: Where to Next?” A study sponsored by MySpace, issued in April 2007, begins to fulfill that need, but more is required.
eMarketer has [...]