Integrated marketing services provider Alterian today released the results of their seventh annual survey on social media marketing adoption.
The survey covered 1068 marketing professionals worldwide (actually, it was 98% North America and Europe and only 2% Asia Pacific and other regions).
Alterian found that 66 percent of respondents will be investing in social media marketing (SMM) [...]
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Study Finds Marketers Embracing Social Media Marketing In A Big Way
Social network marketing to hit $2.5 billion in 2011
Now is the time for social networks to fulfill the promise of social network marketing by showing that the key concept of marketing “one-to-one-to-many” provides real results, says eMarketer’s report “Social Network Marketing: Where to Next?” A study sponsored by MySpace, issued in April 2007, begins to fulfill that need, but more is required.
eMarketer has [...]